Shtick to Business: What the masters of comedy can teach you about breaking rules, being fearless, and building a serious career
by Peter McGraw (interview)
This book is about applying the wisdom of successful comedians to business management. Topics include targeting your audience and differentiating your brand, the creative process, innovation, diversity, teamwork, and writing skills. Peter McGraw is a behavioral economist, professor, and director of the Humor Research Lab (HuRL). Continue reading “Shtick to Business”
The Key Point 