Schtick to Business

Schtick to Business: What the masters of comedy can teach you about breaking rules, being fearless, and building a serious career

by Peter McGraw

This book is about applying the wisdom of successful comedians to business management. Topics include targeting your audience and differentiating your brand, the creative process, innovation, diversity, teamwork, and writing skills. Peter McGraw is a behavioral economist, professor, and director of the Humor Research Lab (HuRL). Continue reading “Schtick to Business”