Primary Greatness: The 12 Levers of Success

Primary Greatness: The 12 Levers of Success

by Stephen R. Covey

This is a book about integrity and character. It is about leadership as well as personal development. “There’s no such thing as organizational behavior, only individual behavior… Leadership is communicating to another person their worth and potential so clearly they are inspired to see it in themselves… The common thread in the best thinking on management and leadership is this: People both want and need to feel that their lives and work have meaning.”

“Primary greatness is who you really are—your character, your integrity, your deepest motives and desires. Secondary greatness is popularity, title, position, fame, fortune, and honors… Going for secondary greatness without primary greatness doesn’t work. People don’t build successful lives on the unstable sands of what is outwardly or temporarily popular, but they do build successful lives on the bedrock of principles that do not change.”

“Character is foundational. All else builds on this cornerstone. Even the very best structure, system, style, and skills can’t compensate completely for deficiencies in character… People get lost when they use a local norm or internal standard to justify covert or corrupt business practices… Universal principles like respect, empathy, honesty, and trust ultimately govern.”  Continue reading

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