andreweverett360 Book Review, Marketing

Marketing Insights from A to Z

marketing-insights-a-to-z

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler

Professor Kotler covers a lot of ground quickly as he reflects on 80 marketing-related topics—the average chapter length is 2.3 pages. “My 40-year career in marketing has produced some knowledge and even a little wisdom…  Zen emphasizes learning by means of meditation and direct, intuitive insights. The thoughts in this book are a result of my meditations on these fundamental marketing concepts and principles.”

In the chapter on customer satisfaction, Kotler comments on the impact of customer retention on profitability. Continue reading “Marketing Insights from A to Z” →

andreweverett360 Book Review, Marketing

The Unpublished David Ogilvy

the-unpublished-david-ogilvy-2

The Unpublished David Ogilvy: His secrets of management, creativity, and success—from private papers and public fulminations

This collection of David Ogilvy’s memos, letters, speech excerpts, and other documents was compiled by an Ogilvy & Mather executive to commemorate the founder’s 75th birthday. The writings span a 50-year period from 1935-1986. The cool thing about this book is that most of the contents were not written with the intent to be published, so it feels like a behind-the-scenes look at his management style as well as his thoughts on various subjects. Continue reading “The Unpublished David Ogilvy” →