tactics – The Key Point

March 7, 2013July 8, 2018 andreweverett360 Book Review, Management

Execution

execution-the-discipline-of-getting-things-done

Execution: The Discipline of Getting Things Done

by Larry Bossidy and Ram Charan

Execution is about linking people, strategy, and operations. “Execution is not just tactics—it is a discipline and a system. It has to be built into a company’s strategy, its goals, and its culture. And the leader of the organization must be deeply engaged in it.” A significant portion of this book deals with managing people, including recognizing and developing future leaders. Continue reading “Execution” →

March 5, 2013October 20, 2019 andreweverett360 Book Review, Marketing

Bottom-Up Marketing

bottom-up-marketing

Bottom-Up Marketing

by Al Ries and Jack Trout

Tactics should dictate marketing strategy. While this may sound backward, the authors explain why it makes sense.

The tactical battle takes place in the consumer’s mind. Ries and Trout define a marketing tactic as “a competitive mental angle.” Continue reading “Bottom-Up Marketing” →