Stragility: Excelling at Strategic Changes
by Ellen R. Auster and Lisa Hillenbrand
“Tragically, more than 70 percent of change efforts fail and in most cases the organization emerges weaker—exhausted, demoralized, and confused.” To combat this, authors Auster and Hillenbrand have coined the portmanteau word “Stragility” to represent a skill set for “strategic, agile, people-powered change… Without ongoing agility, even good strategies will fail.” Continue reading “Stragility”
Words That Work: It’s not what you say, it’s what people hear
By Dr. Frank Luntz
Frank Luntz is a communication strategist for corporate and political clients. Although he’s done a lot of work for Republicans (including the Contract with America) this is not a book about political ideology. It’s about persuasive communication in political campaigns, product marketing, and labor disputes.
Words that work do not happen by chance. Luntz uses market research techniques (polls, focus groups, dial sessions) to test how audiences respond. Continue reading “Words That Work”
Idiocracy
DVD starring Luke Wilson, directed by Mike Judge, 84 minutes.
Idiocracy (idiot democracy) is a satirical look at the future of American culture and politics. What makes this funny is that it is grounded in contemporary reality, just pushed to an (even more) absurd level. Continue reading “Idiocracy”
The Key Point 